Activity

agility research – At Agility we have studied in great detail the new Generation to dominate the Asian landscape, Generation AAA. They are young – aged between 18 to 34. They dominate markets like China, Hong Kong, India, Indonesia, Malaysia, the Philippines, Singapore, Thailand, Taiwan, and Vietnam. They have the financial power and the ‘attitudinal and behavioural propensity’ to buy mid- to premium-priced brands.